What You'll Do:

As our E-commerce Live Streaming Operation & Management, you will be the driving force behind our live streaming success. Your key responsibilities will include:

• Lead Live Streaming Strategy & Execution: Oversee all aspects of our e-commerce live streaming business in Vietnam, from strategic planning to flawless execution across platforms like TikTok and Shopee.
• Achieve Ambitious GMV Targets: Take full responsibility for setting and achieving Gross Merchandise Value (GMV) targets, developing innovative strategies to drive consistent growth and maximize revenue.
• Optimize Performance & ROI: Continuously analyze live streaming performance data, refine traffic acquisition strategies, and enhance product conversion tactics to improve ROI and boost GMV.
• Develop Engaging Content: Design compelling product selections, content plans, and scripts tailored to Vietnamese consumer habits and platform features. You'll ensure our live streams are not just sales channels, but engaging experiences.
• Lead & Empower Your Team: Recruit, mentor, and manage a high-performing live streaming team, including hosts, studio operators, and content planners. Foster continuous skill development and drive peak performance.
• Foster Cross-Functional Collaboration: Partner closely with internal teams (IMC, KOL partnerships, advertising, brand partners, supply chain, marketing) to ensure seamless coordination of live streaming schedules, inventory, pricing, and promotions.
• Build Platform Relationships: Establish and maintain strong relationships with key platforms like Shopee, Lazada, and TikTok to secure resources, enhance exposure, and maximize conversion rates for our live streaming sessions.
• Innovate & Stay Ahead: Continuously monitor the latest trends in Vietnam's e-commerce and live streaming landscape. Study competitor strategies and explore innovative approaches to strengthen our brand competitiveness and expand market share

What We Need:

• 3+ years of experience in e-commerce live streaming (TikTok Live, Shopee Live, Facebook Live, etc.).
• Strong understanding of Vietnam's e-commerce ecosystem (Shopee, TikTok Shop, Lazada).
• Data analysis skills and a proven track record of achieving sales targets through live streaming.
• Excellent leadership and communication skills to manage and inspire a team.
• Deep insight into Vietnam market and consumer behavior. Experience with KOLs/influencers is a plus.
• Proficiency in  English or Chinese.

What We Offer: 

• Food, laptop, and phone allowances.
• Full-salary social insurance.
• Work with an international team of industry experts.
• A dynamic, fast-growing company with career growth opportunities.
• Market leader with innovative and disruptive solutions.
• A culture built on collaboration, empowerment, and innovation.

To apply for this position, please submit your updated resume and send to jenny.dang@bluefocus.com. Shortlisted candidates will be contacted for interviews within 7 days.